Are you wanting to work with brands, and wondering how to design a creative media kit? I’ll be sharing all the things every media kit needs. Plus tips that helped me put together my media kit that I’ve learned through this process!

I started having brands reach out to me at around 1,000 followers, and have since partnered with 3 brands. I am always making edits and improving my media kit as I continue to grow and learn more.

Working with brands is a really exciting step to take when building up your account! A great media kit helps you make a strong first impression, and give brands a better idea of who you are and what your audience is like. 

Click here to get the actual Media Kit Canva template I use!

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1. Bio / About Me

You’ll want to start off with a bio that tells brands who you are and who your content is for. This helps them to get a better idea of your personality and what you bring to the table!

I also share my niche, and how long I’ve been creating content in that niche, and in general. Any other credentials you have, I suggest sharing them here. For example, if you’ve been featured in Forbes, or are a licensed travel agent, or other relevant prior experience.

2. Stats / Numbers

Although the number of your followers is not THE deciding factor of whether or not a brand will work with you, it is definitely a factor. Along with all of your other quantifiable data; monthly impressions, monthly blog site page views, engagement rate, audience breakdown, etc.

Depending on how far along in your journey you are, you can share different metrics that highlight your strengths. For example, nano and micro-influencers tend to have higher engagement rates and communities that trust their opinions more. Or maybe you have 5,000 followers, but 90% of them are located in one city, which would be so ideal for local brands.

This will be very specific to your own account and community; which you know best! I also include an updated screenshot of my IG like this:

3. Photo / Videos

Your actual content! Again, tailor this to your specific account and brand you are reaching out to. For example, if you’re pitching a fashion brand, you’ll want to show them content where they can envision their brand being featured.

If you’re a photographer, it likely makes sense to share mostly photos, and vice versa if you’re a videographer. Canva is really great because it lets you put in any media forms and share your media kit as a PDF, or as a website.

I have 9 featured photos in my media kit. I am always reassessing these and updating them in my media kit to make it brand-specific.

4. Packages + Rates

On the second page of my media kit, I have my rate card. This shows what services I offer, with their prices. I also suggest adding a line for bundle options, where you can offer a discount if brands purchase multiple offerings from you.

Again, depending on what you are pitching, you could also opt to just have 2-3 packages that brands can choose from. If you’re curious what rates to charge, I recommend checking out Chasity Hobbs (@throughthellyns) – she has a really great rate calculator you can use.

5. Contact Info + Links

Last but not least, make sure you are including your contact information, and links to all your accounts on each platform! Make it obvious where and how the brand can reach out to contact you.

I include my website, email address, and account name (@mletraveldiary), which is the same across all platforms. 

If you’re interested in using my exact template, be sure to check out my media kit template on Canva! If you have any questions, send me a message on Instagram!

💙mariss